10 Ways to Market Your Mobile App

10 Ways to Market Your Mobile App

401. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.

Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type test to figure out the best keyword tags to use. You should ask yourself questions like “Which words describe my app?” and “Which words are my competitors using?” Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren’t getting.

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How to Build an iPhone App

How to Build an iPhone App

39Do you really want to build an iPhone app?

This might sound like a daft question at first. But I want to make sure that you have fully explored your target audience and considered whether it would be more suitable to launch an app on the Blackberry or Android platform.

If you have your mind set on an iPhone app, then I urge you to also consider what happens when it is a success? Yes, I am assuming that your iPhone application will be a success because they are growing so rapidly. Will the agency you use be able to launch a similar app on the other platforms so as not to alienate consumers? Will you choose to combine your iPhone app with perhaps a mobile website that would allow all other smartphone users to access your content?

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Why A Customized Android App Is Better Than A Ready-Made Solution

Why A Customized Android App Is Better Than A Ready-Made Solution

38In today’s market, business owners are increasingly becoming concerned about the fact that one size fits all packaged software is not the best and complete solution for every business. Since the requirements of every business are different, it is very difficult to choose one single product that can accommodate multiple needs simultaneously. Custom business apps are designed to cater to your business needs so that they function exactly the way you want them and this in turn helps to simplify the business processes. Business owners targeting the Android market know very well how customized apps help them to capture the huge audience base.

So, here in this article, let’s discuss why you should customize your application and how it can be more accessible to the users.

Customized Android apps work the way you want:

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Mobile Application Necessity For Your Ecommerce Business

Mobile Application Necessity For Your Ecommerce Business

37Why do we need mobile applications for eCommerce? These are some of the most common questions that can be answered by smart consumers and mobile application development companies. Android, Windows, and iOS platform development have fetched more than $100 Billion worldwide. Mobile technology has become the need of the hour.

Irrespective of the digital distribution service operator I.e Google Play or Apple store, we can book a cab, make a payment, post a review on a restaurant, search new restaurants nearby, search important places, book movie tickets, shop 24/7, calculate currency exchange, calculate our BMI, change mobile wallpapers and much more. Businesses have acknowledged the fact that more than 3 billion customers use smartphones that have quality apps. E-commerce giants like FlipKart, Snapdeal, Amazon, Paytm, Myntra have made customized mobile applications for their customers so that they can browse through their exclusive products, view and add to cart, pay securely and get push notifications on new product arrivals and discounts. The advent of these applications has helped business owners build a loyal customer database and offer them best products and services by analyzing their Application performance, thereby fulfilling their mission of sales and marketing. There are many benefits of developing a mobile application for eCommerce, of which, these are the main ones:

1. Usability & Speed: Unlike a web page, mobile applications can be downloaded in a jiffy, depending upon broadband or mobile data speed. There is 100% chance of getting an improved design and interactivity feature within the app after the initial download, HD visuals, animations can be a part of it. For example, products can be zoomed in and viewed at a time when a user is traveling or attending a meeting and can quickly show the product to his/her client. For eCommerce stores, showing products in grid view is an added plus. After download, a lot of the functionality works relatively quicker in the app than in a website.

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The Top Apps, Software and Online Services for Organizing Your Mind

The Top Apps, Software and Online Services for Organizing Your Mind

36A lot of us blame technology for the constant stress that we’re under and for the fact that we feel constantly so wired. We’re continuously bombarded by notifications and messages and we seem to spend half our time looking at screens – is it any wonder so many of us are burned out?

But just as guns don’t kill people – people do, so is it true that apps don’t make you tired – you do.

The key is just to use the right technology. Actually, there are plenty of apps out there that can help you to feel less stressed and that can reduce that information overload. Likewise, there are also a number of online services that can do the same. Let’s take a look at a few of them.

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